West Loop 2

The Alchemy Of Mixing Function With Aesthetics

The original WestLoop was Contigo's hero thermal product. To make the next generation was not a task to take lightly. We had a number of goals that were met in the new WestLoop 2. First, we improved the drink interface with a more contoured top surface. Then we modernized the aesthetics of the button surround, badge, and button while maintaining the original over-mold break. Finally, we designed an  innovative single-movement, drop-down, cleanable drink mechanism  that overcame our  biggest consumer complaint.

Client

Contigo

Industry

Drinkware, Housewares

Disciplines

Strategic Research
Industrial Design
Color, Material, and Finish
3D Printing
Manufacture Ready Design