Contigo Snap Seal

From Observation To Insight To Solution

Contigo was facing pressure from low cost competitors bringing high thermal performance with low cost lids. An opportunity was identified to develop a mid-level thermal product to protect our shelf space and expand our brand. Observational research and product testing help us design the mechanism to seal from underneath the lid and never exposes a wet seal to the nose of the user. The resulting design perfectly highlights the interaction point and create an immediate connection between the user and the function.  The resulting design of the SNAPSEAL® lid platform resonated greatly with both buyers at major retailers and consumers at the point of purchase. Launched at Target, Snap Seal captured their top category revenue position within the first three months on shelf. A year after launch this new lid platform had grown into a family of products holding eight of Target’s top 25 best selling SKUs in the category.

Client

Contigo

Industry

Drinkware, Housewares

Disciplines

Strategic Research
Industrial Design
Color, Material, and Finish
3D Printing
Manufacture Ready Design