Origin 1

An elevated single serve burr coffee grinder

Our goal for this project was to create a set of visuals for market testing of a concept. We began the process of designing the Origin1 by looking at the interesting intersection of the coffee ritual and the exactness of scientific instruments. We were able to quickly turn around a set of marketing assets that not only explained the functions of the device, but evoked an emotional response in the user and helped inform the brand language going forward.