RollOut

First in a family of many.

When YouCopia first approached us they were looking to grow their kitchen organizer business in a big way. To support this effort they needed to expand their product offering by more than 200%. They asked us to help them create a new visual brand language for their products. We explored and presented a wide range of possible signature aesthetic treatments for the rollout tray. After careful refinement we were able to help them work with their manufacturing partner to achieve the new level of fit and finish required for the new look of their brand. The RollOut caddy exceeded sales goals, helped propel the company to record sales, and set the standard for their new product brand language.